How to Create an Online Presence for your Dealership
As a car dealer, having an online presence has become increasingly important. Whether you’re a small, independent dealer or a large car dealership, having an effective online presence is essential for connecting with potential customers, building trust, and growing your business. Here are some tips for creating an online presence for your car dealership.
Social media provides a great opportunity for you to engage with potential customers and build relationships. The first step is to create accounts on the most popular platforms, such as Facebook, Twitter, Instagram, and YouTube. Once you’ve created your accounts, you can start posting regularly about your dealership, vehicles, offers, and services. Check out what we’re doing to help our car dealers post regularly on Facebook.
2. Build a Website
Having a website is a great way to showcase your dealership and vehicles. Your website should be mobile-friendly and update your inventory throughout the day so that customers are always seeing what you have for sale. Your website IS your virtual dealership. Before you start getting foot traffic at your lot you will most likely get visitors to your website. Make it stand out! Make it so your homepage talks directly to the customers you are trying to do business with. Including pictures of your dealership, hometown, and staff help to connect people to you. A stock, cookie-cutter website, won’t be able to draw people in like a site that is custom designed to match your “Why”. Our $99/mo websites include those special custom touches that make your website YOUR site!
3. Optimize Your Site for SEO
Search engine optimization (SEO) is an important component of creating an online presence. SEO helps to ensure that your website is visible to potential customers when they search for related keywords. This can be done by optimizing your website’s content with keywords, as well as by optimizing your website’s structure and design. Websites should also be optimized with schema.org structured data sets. This allows robots to crawl the site with ease.
4. Take Advantage of Paid Ads
Using paid advertising is a great way to make sure that your dealership reaches the right customers. Utilizing Google AdWords and other popular platforms can help to drive traffic to your website and boost visibility for your brand.
5. Offer Online Appointments
Providing online appointments is a great way to make it easier for potential customers to book a test drive or service appointment. This can be done by setting up an online booking system or providing an email address where customers can contact you directly.
Creating an online presence is essential for any car dealership. By following these tips, you can ensure that your dealership is visible to potential customers and create a strong foundation for your business.