Having an online presence is essential for any car dealership looking to stay competitive in today’s digital world. Optimizing your car dealer website for SEO is key to ensuring that your business is seen by potential customers. Here are some tips that can help you start showing up on search engines!

Create Quality Content

Creating quality content is essential for car dealerships to draw in potential customers. This includes blog posts, videos, and images that are relevant to the services you offer. Focus on providing useful information that will be of value to your target audience. This will help to establish yourself as an authority in the industry and will show potential customers that you know what you’re talking about.

As far as your vehicles go, good quality photos can help.  All of our dealership websites include code for Google to index your images.  This means by just having photos of your vehicles they will show up in Google Search Images.  Photos are also necessary to list your vehicles for sale on multiple sites.

Optimize Your Website

Optimizing your website is important when it comes to SEO. This includes optimizing your pages, images, and meta tags. Ensure that your website is loading quickly and that your content is easy to read and navigate. This will help to improve your rankings in search engines and will make sure that potential customers are able to find your website.

Don’t leave your pages blank or with default text. Take the time to write your About Us page.  Add customer reviews.  Include images as visuals have been found to increase a visitor’s time on your page.

Use Keywords Strategically

Using keywords strategically is an important part of SEO for car dealerships. Research keywords related to your services and inventory and use them throughout your website.  One easy tip is to think of what customers may type in to search for your dealership and then be sure to use those words in your page text. This will help to ensure that your website is seen by potential customers when they are searching for what your dealership offers.

Focus on Local SEO

Local SEO is important for car dealerships as it can help to draw in customers who are searching for car dealerships within their area. Make sure to include your location in your content and use local keywords when possible. This will help to ensure that your website is seen by customers who are within your area.

Also be sure to add your dealership to Google Business Profile and Bing Places.

Take Advantage of Social Media

Social media is a great way to reach potential customers and to increase your website’s visibility. Make sure to maintain active social media accounts and to share content regularly. This will help to drive traffic to your website and will help to improve your SEO.


These are just a few tips to help you optimize your car dealer website for SEO. By following these tips, you can ensure that your website is seen by potential customers and that your dealership is competitive in the digital world.

Have any questions or think our Online Marketing and Websites might be a good fit for your dealership?  Let’s chat!