For $150 a month, our car dealer SEO gets you a brand new local page every month, ongoing Google Business Profile work, and a review system that actually brings reviews in.
Here is the part every SEO vendor has but most bury in a footnote: the SEO has to run on a website platform. Ours is the Optimized Website at $149 a month. So the real number is $299 a month, all in, and you are hearing it from the headline instead of the invoice.
Hold onto that $149, because it is where this whole category gets interesting.
The honest math
Every automotive SEO vendor requires you to be on their website too. The difference is what that website costs.
The big platforms the franchise stores run on start their sites around $1,500 a month and climb past $3,000. Their required website costs roughly ten times their SEO. Ours costs $149. Same rule, wildly different bill.
You are not a franchise store, and you should not pay like one. But there is no reason you should not rank like one.
So the math on ours:
- $150 is the SEO: the new content, the Google Business Profile work, the reviews.
- $149 is the Optimized Website the SEO runs on. It is where we publish the monthly pages, so it is not optional.
- $299 a month is what leaves your account.
For comparison, a single listing site like Autotrader or CarGurus runs well over $1,000 a month by itself, and the day you stop paying, you own nothing. No contracts, no games.
What the $150 SEO gets you
This is the Content Engine, our entry level. It does one thing well: it keeps feeding your site the local content that rankings are built on.
One custom local buyer page, every month
Not a blog post nobody reads. A real page aimed at a specific local buyer and the exact thing they search for. Trucks and 4x4s if you are near the mountains. Affordable first cars if you are near a college. Under-10k if that is your lane. We name the local roads, neighborhoods, and landmarks so the page reads like someone who knows the area wrote it, because they did.
These are the pages the national listing sites never write, and they are what AI answers like ChatGPT and Google's AI Overviews pull from when a local shopper asks a real question. One page a month is twelve a year, quietly compounding.
This is the same play we ran for Lakeside Auto Exchange. In three months their Google Search Console clicks went from 83 to 700 year over year, their profile-to-website clicks climbed 526%, and their click-through rate went from 1% to 4.9%. The full case study has the actual Search Console screenshots.
Ongoing Google Business Profile optimization
For a local dealer, your Google Business Profile does as much work as your website some weeks. It is the first thing a buyer sees and the source AI leans on when someone asks where to buy. We keep it filled out, current, and working: categories, services, hours, description, the details most dealers set once and forget.
A reputation kit for Google reviews
Reviews are half the local ranking game, and almost no dealer has a real system for getting them. You get one: the tools and the printout that make it easy for a customer to leave a review, with their own photo attached, right there at the desk.
A performance snapshot once a year
Once a year we pull the numbers that matter, Search Console clicks and Google Business Profile actions, and show you what a year of content did. Once a year on purpose. Reporting should match how fast the content is moving, and on one page a month, SEO compounds slowly. Anyone selling you a monthly report on that little content is selling you the report, not the ranking.
What the $149 website gets you
Here is where most dealers go wrong. To save a few dollars they settle for a cheap template site, put up with the cookie-cutter design, and never connect that same site to why their SEO goes nowhere. A template has no room for the local content rankings are built on. Ours is a real dealer website, and that is the reason the SEO works at all.
Every site starts with the same foundation: a custom design built around your dealership, mobile-ready pages, your inventory pulled in and updated automatically, easy search and filter, a secure credit application, lead capture with ADF-XML so leads land in your CRM, and pages built to rank from day one.
The Optimized plan adds the parts that actually move local search:
- Real content on every page, not just the homepage. We treat every page like its own service page. A shopper can land anywhere from Google or AI, so each page carries real local content instead of a thin template with a photo and a price.
- Every page designed to convert. We never know which page a buyer enters on, so every page works like a landing page with a clear next step, not just the homepage.
- Local bodystyle pages for the searches buyers actually run. Fully custom pages for your area, where we blend the vehicle with the location: trucks, SUVs, or sedans for sale in your city. These are the higher-value searches people type into Google or ask AI for, and each one is built for your specific market.
- A "Why Buy From Us" block on every vehicle page. A lot of shoppers land on a specific car before they know a thing about you. Every e-commerce site sells you right there on the product page. Most dealer sites still do not. Yours will, on every car.
- Your Google reviews right on the site. Your reputation shows up where shoppers are already looking, so they never have to leave the page to find it.
- A payment calculator shoppers can actually use. It answers the question every buyer really has, what a car costs them per month, and interactive tools like it keep shoppers on your site longer.
- Hosting on our optimized server. Fewer sites per machine, so your pages load faster and stay quick when your traffic spikes, instead of crawling along behind a thousand other sites on the same box.
So what is $299 a month actually buying?
A real dealer website built to rank, plus a new local page, ongoing Google Business Profile work, and a review system every single month. Twelve custom pages a year, a profile that stays active, and reviews coming in.
Put it in car math. One used unit nets you what, $1,500, maybe $2,500 in front-end gross? If twelve local pages and a working review system sell you one extra car all year, the whole year of this paid for itself twice over. That is the bar. One car.
What $150 SEO is not
This is the part most pages skip. The Content Engine is the entry level, and it is thin on purpose.
It is one page a month. Enough to plant a flag and start compounding, and for a smaller lot in a smaller market it is often all you need. It is not going to blanket a competitive metro overnight.
Here is the honest test. Search "used trucks [your town]" right now. If the first page is all franchise stores and national sites, one page a month will take a long time to crack it. That is the market Own Your Town was built for: the same engine at four times the output, plus the monthly profile posting and citation work a competitive market demands. $750 a month. We would rather start you at $299 and let you outgrow it than sell you a number you are not ready to use.
The catch nobody else offers
Month to month. If the pages are not showing up in a year, fire us and keep everything: the pages, the content, the reviews. They are built on your site, under your name. That is the whole difference between building an asset and renting a listing. Leave a listing site and you keep nothing. Leave us and you keep twelve pages.
Not sure your current site is even worth building on? Send it to us. We will do a free teardown, the kind of audit agencies charge thousands to run, and tell you straight whether the Content Engine is enough for your market or whether you need more. No call required, nothing owed.